In a footnote to his interesting piece posted yesterday titled Everything Else, John Gruber made an astute observation regarding loyalty and Apple:
“Later in his piece, Gassée recommends that Apple engage a ‘powerhouse’ PR firm to help sway opinion in its favor. I’d argue that Apple already has a powerhouse PR firm, and it very successfully engages in most of the tactics Gassée speaks of. But rather than a separate company, it’s completely internal to — and thus dedicated to — Apple.”
For some reason the importance of loyalty is lost on many today, but not Apple: Apple knows the value of loyalty, and that knowledge has certainly served them well over the years.