iOS 7 and Apps With Personality
"What makes an app great is the little things — the small details that take something normal and turn it into something extraordinary. I see iOS 7 as a blank canvas — an ‘un-design’ if you will. The goal of a 3rd-party isn’t to copy the stock apps pixel for pixel (that wasn’t the goal for iOS 1-6, and it’s not the goal now). Rather this is Apple saying it’s time to re-imagine what mobile software should look and act like. Five-hundred million people are using iOS devices, and it’s time for the training wheels to come off.”
Marco Arment made a similar point in is article Fertile Ground. As I said in my link to the piece, I’m very excited for this Fall.