What. The. Fuck. Nokia.

Jim Dalrymple with his characteristically ambiguous thoughts regarding Nokia’s latest commercial, hot on the tails of Apple’s spectacular ad Misunderstood: “Kids, this is why you don’t do drugs while making a TV ad.” I normally wouldn’t have linked to such a thing as this, but it illustrates exactly why everyone devoted so much time and attention to Misunderstood when it came out: with such “competition”, how could we not? Jim had one more thought on For Work. For Play., which he posted to Twitter shortly after linking it:

> “So Apple comes out with a TV ad that brings a tear to your eye and Nokia scares the shot out of me.”

Precisely.